LEZAHN HERSELMANMARKETING STRATEGIST · UGC CREATOR

Marketing strategy · Content · UGC

Good strategy.
Content with purpose.

I’m Lezahn, a marketing strategist and UGC creator. I help businesses figure out what to say, who to reach and how to turn the plan into action — from campaigns and content to the systems behind them.

Let’s talk about your business

Lifestyle · Coffee & home · Apps & productivity
English & Afrikaans

A little less chaos.

Notion · Workday productivity

Product walkthrough · Voiceover

Coffee first. Always.

Coffee · Everyday routine

Lifestyle storytelling · Voiceover

Independent portfolio samples, created to showcase my style.

Strategy, ideas
and getting it done.

With 8+ years across marketing, client relationships and project delivery, I bring the planning and the hands-on support. Work with me on a focused project or ongoing marketing support. Based in South Africa, working remotely with local and international businesses.

How I can help

From the first plan to the day-to-day delivery.

Marketing strategy & research

Marketing audits, competitor research, audience positioning and practical action plans that give your business a clear direction.

Social media & LinkedIn

Content strategy, calendars, copy, branded Canva creatives, profile improvements and social media management.

Meta ads & campaigns

Campaign planning, audience research, ad copy and creative, setup, monitoring and optimisation.

Email marketing

Campaign copy, newsletters, welcome emails and follow-up journeys that keep your business in touch with its audience.

Lead generation & business development

Target-company research, personalised outreach, account-based marketing and follow-up plans to support new business conversations.

CRM, systems & client support

HubSpot organisation, lead trackers, workflows, client onboarding and project coordination to keep the work moving.

Websites & sales material

Landing-page copy, website updates, capability statements, presentations and sales collateral that make your offer clear.

UGC & short-form video

Product demonstrations, lifestyle storytelling and voiceover videos in English or Afrikaans. Watch my two samples above.

Marketing packages

Current mid-month specials · ZAR

QUICK START

R2,000

Get clear on your next move.

  • Marketing audit
  • 3–5 page strategy plan
  • Practical quick wins
  • One 45-minute strategy call
  • Action plan and next steps
Ask about Quick Start

GROW & GO

R5,500

Put the strategy into action.

  • Strategy and content plan
  • Social media management: up to 12 posts
  • Meta ad campaign setup
  • Monthly performance report
  • One strategy call and ongoing support
Ask about Grow & Go

NEXT LEVEL

R9,500

Connect more of your marketing.

  • Everything in Grow & Go
  • Advanced ad management
  • Lead generation and CRM setup
  • Email marketing and basic website updates
  • Ongoing optimisation and two monthly check-ins
Ask about Next Level

Package scope, delivery period and ongoing support are confirmed in your quotation. Advertising spend and third-party subscriptions are separate. Retainers, standalone services and larger website projects are quoted to suit your brief. Project terms: 50% deposit, 50% on delivery.

UGC launch rates

A simple starting point for our first collaboration.

1 video

R950 / $65

Start with one focused story.

3 videos

R2,400 / $160

Show a few sides of your brand.

5 videos

R3,750 / $250

Build a small content collection.

Prices shown in ZAR / USD. Video length, revisions and usage rights agreed in the brief. Paid ad usage and raw footage quoted separately.

What does your business need next?

A clearer plan, help with your marketing, or videos for your brand? Send me a message and tell me what you have in mind.